For the mass market I think creating a wallet is at least for any Android based phones and talblets a st of 2 - 3 clicks, as we have an wallet app available. It’s named ‘feathercoin-wallet-2’.
IOS still is a problem.
So, if people want to use the coins you sent just like Paypal points, the infrastructure is there for a lot of people already.
If you expect people also trying to withdraw coins/exchange to FIAT, it requires a bit more action form the users, as you need to follow a process to finally get the FIAT and this process is also dependent a bit on the country the user lives.