FeatherCoin vs. FTC
-
I was recently thinking that there’s a big difference between referring to our coin as FeatherCoin vs. FTC.
Political campaigns like to use their candidate’s first name when referring to them in order to instill a sense of personal connection and trustworthiness among the voters. There’s a big difference between our buddy Hillary and Senator Clinton (i’m not a fan, sorry if you love both of them the same)
In the exchanges, we usually refer to coins by their 3 letter acronyms. There are many good reasons for this. However, if we want to instill a sense of connection between the people and the currency, referring to it by its real name would be a pretty easy/effective way of doing this. The acronym is a really shallow and sterile depiction of the currency and community that it seeks to represent. Of course there are people who hate the name itself and use this as some ridiculous reason to disparage it, but we shouldn’t be catering to them anyway. What do you guys think? Would spending an extra 8 letters worth of typing into the trollbox be too large of an investment?
-
[quote name=“Atlas” post=“13869” timestamp=“1371076864”]
I was recently thinking that there’s a big difference between referring to our coin as FeatherCoin vs. FTC.Political campaigns like to use their candidate’s first name when referring to them in order to instill a sense of personal connection and trustworthiness among the voters. There’s a big difference between our buddy Hillary and Senator Clinton (i’m not a fan, sorry if you love both of them the same)
In the exchanges, we usually refer to coins by their 3 letter acronyms. There are many good reasons for this. However, if we want to instill a sense of connection between the people and the currency, referring to it by its real name would be a pretty easy/effective way of doing this. The acronym is a really shallow and sterile depiction of the currency and community that it seeks to represent. Of course there are people who hate the name itself and use this as some ridiculous reason to disparage it, but we shouldn’t be catering to them anyway. What do you guys think? Would spending an extra 8 letters worth of typing into the trollbox be too large of an investment?
[/quote]What you are talking about is emotional connection. Creating an almost nationalistic bond with this entity. Best use would be analogy and regular word play when describing it to other people. Feather is good for word play but not really the best name. It’s my one pet peeve with ftc.
-
[quote name=“jeremiel” post=“13884” timestamp=“1371078847”]
What you are talking about is emotional connection. Creating an almost nationalistic bond with this entity. Best use would be analogy and regular word play when describing it to other people. Feather is good for word play but not really the best name. It’s my one pet peeve with ftc.
[/quote]I mean, this is obviously pure PR (a pleasant way of saying propaganda). But that shouldn’t take away from the fact that it will work. There are going to be hundreds of XYZ’s in the coming weeks/months. We’re already starting to drown in them. Differentiating from other coins if only by having a recognized name is a big deal in the world of public perception. People talk about FTC or LTC going to Gox as being great for publicity. In reality, that’s all it would do. Anyone on Gox can send BTC to BTC-e and buy LTC and FTC. It’s a non-issue. The only benefit that Gox adoption would give is some illusory sense of credibility. Why not work towards developing that credibility on all fronts? Regardless of how superficial it might be. There are plenty of reasons why FeatherCoin is a substantively legitimate coin. That shouldn’t excuse efforts to develop an image for it.
-
[quote name=“d2” post=“14109” timestamp=“1371127140”]
Atlas is very right with this idea from a brand recognition / marketing standpoint. I thought it would be cool to have a short url for one of my online businesses using the international tld extension as an abbreviation of part the actual company name and you would be amazed at how many people would google the site because they couldn’t remember it.When you take that same aspect and apply it to an acronym where there are another 10 similar ones being pumped out every day it seems, not only are you lost in the crowd, but people that do see that acronym don’t care about it enough to see what it is. Hell, I’m one of those people now. When I look at the alternative crypto-currency board on bitcointalk, I don’t even look at the threads for the new coins anymore just because of the rate of release.
Actually typing out feathercoin would go a long way in making people remember it and encourage those who are unaware of it’s existence to check it out.
[/quote]Tuck was saying that he treats the XYZ’s as stock symbols and these contractions function better as such. I agree with him on that point, however, I want FeatherCoin to be more than just a day trader’s play thing (if only in the public’s mind). Establishing the FeatherCoin Marketplace goes a LONG way in this regard, except it’s a much more substantive way of doing it. If we commit to presenting FeatherCoin as being more than just FTC, we can influence the actions of those very same day traders who spend all day staring at charts and contractions. To them, it doesn’t really matter what the XYZ is, since they’re not going to be holding for more than a few hours. If this gives them even the slightest inclination to hold more FeatherCoins, then we can lighten the sell order-books and put pressure on the price to move upwards.